Insuritas, the nation's premier provider of financial institution-owned insurance agencies, announced it has partnered with Independent Bank to install their award-winning insurance agency solution for the bank's over 250,000 customers.
Brad Kessel, President and CEO of Independent Bank stated, "Launching our wholly-owned insurance agency, IB Insurance Services, Inc., allows us to continue our commitment to providing our customers with all of the financial products they need in a one-stop shopping solution that focuses on price, convenience, and service. Partnering with Insuritas allows us to deliver a full suite of insurance products to our customers." Kessel concluded, "For 150 years, we've worked hard to earn the business and trust of those across Michigan and Ohio. Our customers have been our focus since the day we opened our doors, and doing whatever it takes to meet their needs has always been our top priority."
Jeff Chesky, President and CEO of Insuritas, noted, "The leadership at Independent Bank has recognized that most of their customers buy insurance every year, and that providing insurance products to their customers is a natural extension of their core business and leverages the powerful brand equity and trusted relationships they've created in the market." Chesky added, "Our deployment team will install our award-winning E-InsuranceAISLE,™ Loan INSURE,® and SmartCART TechnologySM platforms, creating a virtual 'Insurance Aisle' inside the bank that will provide a powerful lift in recurring, value added, non-cyclical fee income while helping more customers save time and money on insurance."