Independent Bank will still offer free checking

Independent Bank has restructured and updated its retail checking lineup at its offices throughout Michigan starting February 15.

Independent Bank has simplified and customized its checking products – Classic, Custom and Complete – so that customers can choose only the services they need. For example, Independent Bank offers a free checking account that is designed for everyone but may be just the right fit for students and young professionals starting their careers. Customers who want mobile banking and a competitive interest rate may be interested in the Custom account or the Complete account which offers extra benefits, club perks and competitive interest rates.

Customers can now select from a list of features which are included with all Independent Bank’s new checking accounts:

  • Free Visa® debit card
  • No per check charge, unlimited check writing and check safekeeping
  • Free online banking, bill pay and e-statements
  • Free Classic Text
  • Free telephone banking and free teller transactions

Mobile banking is another option of the new accounts. Independent Bank uses the latest mobile banking technology to ensure accounts and identities are safe and secure. Real-time access gives customers the freedom and flexibility to stay connected to their money. Independent Bank is also introducing its Classic Text banking service that allows customers to check their balance for free from their cell phone or smart phone. To sign up or learn more about Independent Mobile and Classic Text Banking, visit

Senior Retail Vice President Denise Wheaton said, “To create a more streamlined experience for customers and our associates, we reduced the number of accounts from five to three. Simplifying our accounts has allowed us to incorporate more customization; customers can now choose the services that they want.

“At Independent Bank, our customers’ experiences are very important to us. We call it the ‘Eagle Experience,’ which means we listen closely to what our customers want and need. In our pursuit to impress every customer every day, every time, we have raised the bar on what customers should come to expect from our service.”

To help staff identify customer needs, Independent Bank has also added Econiq, a unique customer service software solution, across its branch network and in its contact centers. Econiq will aid Independent Bank in its efforts to improve customer service quality, sales performance and staff development. Econiq is a unique software solution that helps Independent Bank serve its customers better by identifying customers’ likely needs. By combining Econiq reporting and coaching tools, Independent Bank will provide better targeted training for all employees, since trained employees provide more engaged interactions with customers.

Wheaton believes, “It’s an exciting time here at Independent Bank. Our new checking products are the beginning of a new direction for the bank and for our customers; it’s banking designed to fit you.”


*An Independent Bank account and online banking are required for enrollment in Independent Mobile. An Independent Bank ATM or debit card is required for enrollment in Free Classic Text.